Brand created by artisanal fishermen from Puinahua expands its commercial presence thanks to the Fishing Innovation Project promoted by PetroTal.

The brand King Britain, created within the framework of the Fishing Innovation Project that PetroTaloperator of the Brittany Field of the Lot 95, drives in alliance with Amazon Pantry, continues to gain ground in the regional market.

Recently, the artisanal fishermen of the OSSPA Arahuana Fish entered into a commercial agreement with OK Supermercados, The company is located in the Pacaya Samiria National Reserve, in Iquitos, for the sale of products made from paiche, sustainably harvested in the Pacaya Samiria National Reserve.

As part of this agreement, the supermarket acquired 600 packs in total: 200 burgers, 200 nuggets and 200 frozen chunks. In addition, a joint promotion campaign to highlight the brand in the city.

The products of paiche King Brittany brand's sustainable wildcrafted products are not only delicious and nutritious, but they are also support fishing communities who work with passion to conserve the Pacaya Samiria National Reserve, protecting one of the purest and most biodiverse ecosystems in the world.

The “Fishing Innovation” project is supported by the CITE productivo Maynas, SERNANP and DIREPRO, This will provide OSSPA Arahuana Fish fishermen with tools to strengthen their capacities in good manufacturing practices.

The incorporation of OK Supermercados expands the network of sales outlets and reinforces KING BRITAIN's sustained growth. In this way, the brand continues to consolidate its presence in the local and national market with Amazonian products of sustainable origin.